JennAudio

Sound Design & Mixing for Web, Radio, and HD Broadcast.

The unexpected results of DNA testing.

What if your genome revealed you and other family members carried the gene for a debilitating disease? Where do you go from there?

That’s the topic of this video from Color Genomics, a healthcare company that can rapidly scan DNA for anomalies.

It’s a serious topic, and this animated spot attempts to give you three steps to help your family handle the situation. Sound design was used to convey the various emotions experienced: joy, concern, frustration and anger. JennAudio worked on a series of six videos for the company. Watch one of our favorites after the jump or catch the HD version in the Video Library.